These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished.
Luckily there are plenty out-of-work reporters out there right now. What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.10 Knock-Their-Socks-Off Press Release Headline Writing Tips.
We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. 1. Write as if it Were a Front Page Article.
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Check here for the most current product news. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(64). The headline should capture the reader's attention and is therefore very important. This may be the one factor that gets the reader to read the rest of the release.
Double-space your press release. Step 2: Rules for writing news releases. Step 3: Preparing your information. Step 4: Online news release . Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline.
Get to the Point –summarize your subject in the first paragraph. Learn 6 basic rules for writing an impressive press release! If you are considering writing and issuing your own press release and want to increase the odds of your release being picked up by editors and producers, here are a few tips to keep in mind which can help ensure that your material gets a .
Following our press release template will help you stay on point as you write your press release. You’ll want to follow it closely to ensure you’ve included all the key information, such as your release date, boilerplate, and end notation.